- Customized Research
Our research services identify and quantifies target segment’s needs, dissatisfactions, and priorities, which all forms the foundation for effective setting of the marketing mix. We provide business practitioners with the insights and market understanding needed for proper decision making, consequently, reducing risk and increasing the probability of success.
We set of Customized Research services include New Product/ Concept testing, Marketing/ PR Campaign Assessment, Brand Equity Assessment, Customer Satisfaction Surveys, Usage & Attitude Studies, Best Use Studies (Location Assessment), and Supply/ Demand Studies (Market Size & shares)
- Mystery Shopping
We help our clients back track, in secrecy and with finesse, the total experience they offer to their customers
operations. The Mystery Shopping is particularly of interest to all businesses with front office operations that caters directly to the customers. We have developed deep expertise in mystery shopping for service organizations using our proprietary ‘total customer experience’ methodology
- Media Research
For all media concerned parties –whether advertisers, TV stations, social studies organization or others –they seek data about two key dimensions; what was aired/ published in the media and what was the impressions/ reactions of targeted groups.
Our Media Researches scientifically cover the second dimension of tracking and analyzing the effects of what was aired/ published and draw actionable conclusions to support clients’ decision making.
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